Best Digital Marketing Tools to consider when planning your Digital Marketing Strategy

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Digital Marketing now has become a very important aspect in your business marketing strategy. It has a very vital role to play when you think about your goals. It is at par with your traditional marketing methods like print media and direct marketing techniques. ‘Best Digital Marketing Tools’ help you achieve more with minimum efforts and maximum results.

Optimized strategy is what all is required which helps in getting better conversions to your leads and ultimately better results to your business.

Of course, irrespective of size , digital marketing can help any business generate maximum benefit if used properly with the correct set of digital marketing tools. Here are some of the best digital marketing tools you should know before you start your journey in 2020.

Google Analytics

Probably one of the most important and popular analytics tools in the world which every digital marketer should know about. The online platform provides you with access to different reports that contain information about your users, where they come from, which marketing channels on your website are more effective in terms of leads, conversions and sales, among others.

Google Keyword Planner

You need to create a google ads account before you can start your research. This keyword research tool allows you to search and find a wide range of keywords and keyword ideas, and see how keywords perform. All your keyword research can then be used for search engine optimization for websites and for your Google Ads campaign.


One of the best free tool to analyze your website performance and and get offered suggestions how to fix them. Test your page on real android device, or many simulations options so that you don’t miss a beat before you launch yourself digitally. Get real time testing sources from around the world. Highly recommended.


Visual Marketing has become a key aspect in your marketing strategy especially in past 2-3 years, users tend to relate more with the content when they see visual images, gifs, videos etc . According to a study. 80% retain with what they see and only 20% with text. Visual representation becomes a strong part of your content marketing strategy.

Canva allows users to make use of customized photo filters, create images from scratch or use stock photos, designs or background images with an easy drag-and-drop technology.

Google Trends

One of the highly useful resource to help get your digital marketing strategy on track. Google Trends list all the trending topics on its search engine. With nearly 80% search volume of all, Google’s search engine holds the dominance and there-fore it becomes important to make a note of the list it provides you for free. It shows you all the search topics, region wise and related topics and queries to help you better create your content.


It is another tool that allows you to track mentions of your brand, your competitors, as well as any keyword of importance. However, Buzzsumo is most known for its exciting features that allows you to research and find most shared content related to a keyword of your choice. Therefore, you can discover popular and shareable content much more easily.

Although digital marketing is not that difficult to understand, there are a lot of skills needed to optimize and take advantage of digital marketing tools, activities, practices and trends to bring in enough leads, sales and conversions.

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